The People’s Market

The People's Market concept is strategically designed to engage the growing demographic of conscious consumers. The vibrant color palette embodies the energetic and progressive spirit of millennials while echoing Boulder's heritage of openness and ecological mindfulness. Targeting millennials, The People's Market aligns with their desire for sustainable practices and meaningful community experiences. The brand messaging and visual design coalesce to create an inclusive and inviting environment, tapping into an emerging market of conscious shoppers in a fun and digestible way. Utilizing fun, simple illustrations, the brand ensures the concept is both engaging and easily accessible for eco-conscious shoppers.

This project was completed as part of a school project at Shillington