Room to Dream

The 2024 Casa Moderna Expo, themed "Room to Dream," challenges conventional perceptions of home design by encouraging a deep exploration of personal space. Utilizing an off-screen photographic approach, clay models are artfully arranged to mimic furniture exhibitions. These images, set against common backgrounds with monochrome furniture, underscore the universality of design while celebrating individual dreams and aspirations. Each photograph invites viewers to reimagine their living spaces, emphasizing the transformative power of creativity. The minimalist, monochromatic aesthetic serves as a blank canvas, highlighting the endless possibilities for personal expression. By capturing the essence of diverse personal dreams, the Expo inspires visitors to envision and create homes that reflect their unique identities.

This project was completed as part of a school project at Shillington

Project Date

2024

Project Type

Art Direction | Branding | Print

Brand Values

Enrichment | Imagination | Discovery

Previous
Previous

Traverse

Next
Next

Batch